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Ballyhoo It is often very hard to come up with a catchy phrase that offends no one, reflects your company’s core competencies and drives growth and sales. Very few brands have been largely successful doing this and no brand has been largely successful without this. This list contains the best ballyhoo that has helped companies become who they are currently and what we can learn from them. APPLE: “Think Different” First featured in Apple’s ‘Here’s to the crazy ones’ advertisement, this short and emotive slogan showed the world that they were not just another computer company and made themselves into a brand to be reckoned with. WHAT WE CAN LEARN: What you think of doesn’t need to be a witty rhyme or a twist of words. It can be two simple words that we use every day that leave an impact on your company’s standing forever. SKITTLES: “Taste the Rainbow” I could not think of a slogan better suited for a candy company such as skittles. It emphasises on their colo...

5G WHAT IS IT? Every ten years or so, something big happens in mobile. Once a decade, a new generation of mobile network technology comes along. Back at the start of 2000, with 3G just about to launch, who could have predicted how the mobile world would look in 2010? 5G networks are the next generation of mobile internet connectivity, offering faster speeds and more reliable connections on smartphones and other devices than ever before. Average download speeds of around 1GBps expected to soon be the norm. THE CHANGE  Whatever we do now with our smartphones we'll be able to do faster and better. Think of smart glasses featuring augmented reality, mobile virtual reality, much higher quality video, the internet of things making cities smarter. The fastest current 4G mobile networks offer about 45Mbps. 5G could achieve browsing and download speeds about 10 to 20 times faster in real-world. 5G connectivity was demoed in a situation where a surgery teaching was being perfo...

CRYPTO – CURRENCY “The Breakthrough in Barter” WHAT IS IT? A cryptocurrency is a digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of this security feature. A defining feature of a cryptocurrency, and arguably its most endearing allure, is its organic nature; it is not issued by any central authority, rendering it theoretically immune to government interference or manipulation. Few people know, but cryptocurrencies emerged as a side product of another invention. Satoshi Nakamoto, the unknown inventor of Bitcoin, never intended to invent a currency. In his announcement of Bitcoin in late 2008, Satoshi said he developed “A Peer-to-Peer Electronic Cash System.” His goal was to invent something; many people failed to create before digital cash.  With paper money, a government decides when to print and distribute money. Bitcoin doesn't have a central government. With Bitcoin, miners use special software...